monday.com is especially effective for marketing. Whether you’re a small organization or a department within a large one, you can plan your marketing strategy and carry it out on the platform. Build an annual Gantt chart, manage campaigns from the brief to the tasks of each professional involved, and run events and projects while keeping an eye on timelines and budget. 

Annual Marketing Plan with a Gantt Chart

A Gantt chart gives you a clear visual view of your marketing plan for the year and lets the team know what to focus on each day. Schedule all your annual tasks and activities, set due dates and keep every team member informed. It also helps you see what’s working and what isn’t, and adjust as you go. 

Managing Campaigns Across Multiple Platforms

Marketing managers today run campaigns across many channels, often with a different vendor for each. monday.com lets you plan and manage all of them in one place – defining the brief, setting the launch date, choosing the advertising platforms and detailing the tasks for each one, all the way to launch.

All creative materials are stored in one place too: briefs, copy, images, videos and more.

The Gantt chart lets you track campaign progress, spot red flags early and respond quickly. 

Bringing Internal and External Professionals Together

With the right boards, you can invite external users to collaborate on projects and campaigns at no extra cost. External designers, copywriters and campaign managers can work together, communicate and update statuses in one place. That replaces scattered emails, calls and messages that make tracking hard. 

Tracking Task Statuses and Every Stage of the Project

Dashboards give you a complete picture of all marketing activity in the department: which campaigns and projects are active, who’s responsible for what, and whether any issues need your attention. You can log work hours per campaign and get a high-level overview while managing tasks per project, which saves hours of juggling spreadsheets.

Managing the Marketing Budget

Budget management is a critical part of any marketing project. Set a marketing budget, track expenses on an ongoing basis, log expenses per campaign and document work hours on projects. Alerts on budget overruns keep you in control and let you respond quickly.

Integration with Marketing Systems and Platforms

monday.com integrates with a wide range of marketing platforms, such as Facebook, Outbrain and lead management systems. All your data sits in one place, aligned and up to date, so you can produce accurate reports, track performance and learn for next time.

Project Management

For events, branding, website builds or any other project in the department, you can plan every stage, set tasks and due dates, and track progress as it happens. The system’s flexibility lets you adapt the plan to each project’s needs.

We’ve completed successful implementations in marketing departments including Toolman’s, Tambour and HIT, and at advertising agencies including Munch Digital, OPEN and BMF360.
You can read more about marketing processes in monday.com on the monday.com blog.